TBWA\Helsinki created an interactive window display for adidas NEO. Passers-by could dress up an interactive mannequin with different clothing of the adidas NEO label and put her in different positions.
With the use of QR code they could drag and drop items into a virtual shopping bag to save it, share it with friends and purchase.
adidas NEO Window Shopping Display 2012 by TBWA\Helsinki
- Store: adidas NEO
- Brand: adidas
- Location: adidas NEO Nürnberg
- Dresser: TBWA\Helsinki
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