Armani’s Visual Team collaborated with Shop Studios sculptures and artists creating the Armani Exchange Christmas window display. Armani brought sketches and a design concept as a starting point and Shop Studios fabricated and installed the window display.
WATCH THE BEHIND THE SCENES VIDEO OF SHOP STUDIOS:
Eric Steding, Shop’s Designer and Jacques Rosas, Shop’s Artist, and co-founders of Shop Studio’s first inspiration was to guild with silver leaf to bring the forms together and move away from the glassy, bubbly look that the original sculpture had. Silver leaf is a delicate, time-consuming process that gives sculptures a unique, elegant, hand-made look and cannot be replicated by machine. This technique would bring the artistry aspect of the deer inspiration back into the design, giving it that original edge. The results sparkle on 5th and 51st street across from ST Patrick’s Cathedral and Rock Center.
Shop Studios boasts a full service art prop and set shop and Armani could instruct a major design change at the last minute, making sure that the 5th Avenue windows are at its best.
Image courtesy of Shop Studios