Barneys New York unveiled their holiday window displays inspired by New York.
In collaboration with Shawn ‘JAY Z’ Carter a limited edition collection is designed, where Barneys New York will donate 100% of sales from to the Shawn Carter Foundation. The charity awards post-secondary scholarships to students facing socio-economic hardships.
WATCH THE MAKING OF BARNEYS NEW YORK HOLIDAY WINDOW DISPLAYS:
REFLECTIONS: The faceted structured is covered in thousands of mirrors, resulting in an ever-changing light show of infinite reflections and patterns. Art directed by Joanie Lemercier, art by Kyle McDonald, produced by Julia Kaganskiy, technical directed by Christie.
FLOATING CITY: With the help of an attached structure built out onto the Madison Avenue sidewalk, the second window becomes a darkened theater, which the public can enter and exit via doors on either side. The show, which will be repeated constantly throughout the day, shows a floating version of New York City created by 3D mapping and light projections.
WATCH THE VIDEO OF FLOATING CITY WINDOW DISPLAY:
CITY LIGHTS: Using constantly moving patterns of LED lights, the third window represents the constant movement in New York City. Those patterns are interpreted in light for infinite movements.
BNY NYC SLEIGH RIDE: This window is is an interactive, improvisational experience that hearkens back to the holiday tradition of children visiting Santa Claus. Santa and Mrs. Claus—played by performers from the Upright Citizens brigade and outfitted in costumes by Zaldy—will inhabit the window and invite children and their parents to step inside the window for a virtual sleigh ride, which will take a ride over the city of New York with the help of an immersive video.
WATCH THE ANIMATION OF THE BNY NYC SLEIGH RIDE WINDOW DISPLAY:
Photo credit: Tom Sibley Photography
Photos: Barneys New York Facebook page