ARTE VETRINA PROJECT created 8 windows of La Rinascente Duomo in Milan, to celebrate the launch of the new underwear for men Calvin Klein “Dual Tone”. The windows were minimal with big advertising images on the background. Bum forms and enlighted tubes were highlighting the product as well as the “off line/online” notices were highlighting the attention on the link showyour#mycalvins inviting clients to post their pictures while wearing Calvin Klein underwear.

Image courtesy of ARTE VETRINA PROJECT.