At the end of 2013, Diesel went on a journey through the laboratory and undertook its denims a colour mutuation. Overtaking the shopwindows of renowned store Reischmann in Kempten and Ravensburg, Germany, Style ´n´ Store gave Diesel´s shop windows a new visual alignment. On the dot with the new collection, the liquid inside the test cubes, both in window and inside the shop, appeared in bright, shiny color, dipping the shop in a school´s laboratory mood. Broken glass bottles released a breath-taking, acrid smoke which emerged through the window and the outer facade, mutating the denims and all accessories into colorful, highlighting pieces of art.
Image courtesy of Style ´n´ Store