Celebrating Super Bowl XLVIII, Bloomingdale’s honoring America’s favorite sporting event with “Fashion Touchdown” window displays.
In collaboration with The Council of Fashion Designers of America and support of the NFL Foundation, 48 Fashion designers like Diane von Furstenberg, DKNY, Rachel Zoe, Betsey Johnson, Cynthia Rowley and many more created their own designs for the Super Bowl helmets. These helmets went up for bidding mid-January, where the proceeds will be donated to the NFL Foundation.
WATCH THE FASHION TOUCHDOWN HELMETS:
WATCH THE SUPER BOWL HELMETS WINDOW DISPLAY: