Selfridges launched their campaign “Festival of Imagination” where different artists showing their work in the Selfridges window displays.

WATCH THE ‘WHAT IS IMAGINATION’ VIDEO:

The Butcher’s Apron Radio Show

Sound waves by Nancy Fouts

Interactive window by Igloo

Variations of normal by Dominic Wilcox

Daydreamin by David Steiner

External Brain by Agi Haines

Device for (temporary) escape by Andrew Friend

Window by Something & Son’s

Window by James Dyson Foundation

Window by Vitamins

Window by James Dyson Foundation

Photos: Selfridges Facebook page