Hilfiger Denim is running a Throw Back Denim campaign as a tribute to three decades ‘true blue’ denim. Reaching out to their followers on Twitter and Instagram to share photos with a vintage denim using the hashtag #‎ThrowbackDenim‬ to win a trip to California for a dose of sun, sand and sea.

The Hilifiger Denim window displays are also dressed in the Throw Back Denim atmosphere with a vintage collection of Tommy Hilfiger jeans, trends and a moodboard.

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Denim and chambray have always
been key to our brand heritage
– Tommy Hilfiger –

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