The Canadian department store Holt Renfrew wanted to use a theme that everyone is related to and they sure did. Inspired by the book “Snowflakes” Holt’s visual theme created snow moments over the whole department store by creating snowman’s, snowball fights, putting skates on mannequins and hundreds of hand cut snowflakes. Even for the mannequins they hired make-up artists and hairstylists!

Take a look at how Holt’s visual team created the snow moments

Check out the inspired Snowflakes Pop-up book by Jennifer Preston Chushcoff (Author) and Yevgeniya Yeretskaya (Illustrator)