Interactive Window Display for Coffee brand ‘Carte Noire Instinct’

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Carte Noire is the leading premium coffee brand in France, created from Arabica beans. For the launch of ‘Carte Noire Instinct’ Digital agency ‘Work Club’ came up with a concept for an interactive window display. This concept is executed by interactive design consultancy ‘AllofUs’ and Out-of-Home Communications agency ‘Posterscope’ with the use of Kinect, a live camera feed, motion tracking technology, cinematic visual & sound effects and LCD screens.

WATCH THE INTERACTIVE WINDOW DISPLAY IN ACTION:

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Passers-by at Westfield Stratford City could experience the intense and immersive interaction of ‘Carte Noire Instinct’ window display.

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By moving closer towards the display the experience intensified and reality became more distorted.

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WATCH THE BEHIND THE SCENES VIDEO:

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Photos: Carte Noire UK Facebook page

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