The Fall/Winter campaign of the premium jeans brand 7 For All Mankind also known as Sevens, Seven Jeans or 7FAM is created by the actor James Franco (Spider-Man). James Franco directed episodes with the theme Hollywood Resurrection starring Lily Donaldson (British model), Lou Doillon (French model) and Cody Horn (American model and actress).
The mannequins in the SALE window display are wearing golden helmets with TV screens that are playing the episodes of James Franco’s Hollywood Resurrection.
See here an episode of James Franco’s Hollywood Resurrection with Lily Donaldson
To see all the episodes of the Fall/Winter campaign go to: http://www.youtube.com/user/7ForAllMankindJeans.