Promoting Jay Z’s new fragrance ‘Gold’, creatives Kirshenbaum Bond Senecal + Partners (kbs+) and Future Colossal created an interactive window display where passers-by turn into liquid gold.

The interactive window display was launched at Macy’s during Black friday with the concept of turning it to Gold friday. The windows use Microsoft Kinect to capture pedestrians in 3D and can mimic their movement using imagery of gold fluid.

WATCH THE JAY Z GOLD INTERACTIVE WINDOW DISPLAY:

WATCH THE INTERVIEW WITH KBS+ ABOUT THE JAY Z GOLD WINDOW DISPLAY:

WATCH THE MAKING OF THE JAY Z GOLD FRAGRANCE:

WATCH THE AD OF JAY Z GOLD FRAGRANCE: