Laurèl is the second ladies line of the brand ESCADA and stand for “Luxury Ease”. The German ladies fashion brand from Munich is focused on women from the age 35 – 55 years. “Women who love fashion, but are no fashion victims” says director Dirk Reichert of Laurèl. The slogan See · Feel · Love Laurèl stands for: Laurèl is passion – a love of fashion. Women are to “see” the creations, “feel” them on their body and “fall in love” with Laurèl.
The Laurèl woman is passionate and emotional on the inside and smart and authentic on the outside. The collection line has leather bags, shoes, jackets, blouses, dresses, (jeans) trousers and vests.