MINI is known as a small economy car which is designed for the BMC (British Motor Corporation) and owned by the BMW group. MINI opened a brand store in the Hirsch Building (where Apple Amsterdam store has opened) on the Leidseplein which is considered as the busiest square in Amsterdam.

The MINI brand store is a luxurious store where people can experience the British brand. It’s not only about the car, they also have lifestyle, fashion products and a possibility to configure your car. With this concept they want to create more interaction between the brand and their costumers.

The MINI Brand store keeps it simple with Santa’s hat on the car sticker for the Christmas window display.