To promote the MINI Roadster Pearl Media, who is experienced in project mapping, interactive windows and large format outdoor advertising campaigns created an interactive window display. Passers-by get lured to the window display by big signs with the text “Live and Exotic” and “Peep here”. With a large red button “Peep” and the text “Peep here” they can’t resist to push the button. Once the button is clicked the action begins and they get a peepshow from the MINI Roadster.