Selfridges started early with the Christmas window displays of 2014.
In October Selfridges unveiled their enchanted Christmas windows, where each window tells a fairy tale.

LISTEN TO THE SELFRIDGES CHRISTMAS STORY:

Ugly Duckling

The Golden Goose

Hansel & Gretel

Rapunzel

Little Red Riding Hood’s friends

Rumplestiltskin’s web of gold

Santa traded in Rudolf for a red mini

Santa traded his trusted brown sack for golden exclusives from Mulberry & Phillip Lim

Prince Charming and Snow White live happily ever

Photos: Selfridges Facebook page