The HMNYC “MAKE YOUR MARK” Interactive Window Display Project

  • Store: H&M
  • Brand: H&M
  • Location: 505 5th Ave (42nd and 5th), New York
  • Dresser: Emily Ryan

HMNYC is an interactive installation that’s inspired by the unique personalities of New Yorkers. The window display is a 46 ft long black skyline of New York City with a white border that makes the skyline come forward at night. New York areas are displayed in red and white on the skyline and recognizable buildings are accentuated.

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Passersby could leave their mark by taking a picture at the photo booth inside the H&M store, Tweeting a message with the hashtag “#HMNYC” or creating a stylish photo and place it on Flickr with the tag “#HMNYC”. All the photos and Tweets were displayed on the embedded monitors of the skyline.

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