TOPSHOP collaborated with technology agency, Inition, to create a virtual reality window display for London Fashion Week AW14. Sitting down in the virtual reality ‘TOPSHOP Unique’ window you can have a front row seat at the Fashion show with the virtual reality headsets and headphone.

WATCH THE VIDEO OF THE VIRTUAL FRONT ROW WINDOW DISPLAY:

WATCH THE VIDEO OF THE TOPSHOP UNIQUE AW14 FASHION SHOW:

The TOPSHOP AW2014 collection is inspired by school-girl pieces, patchwork fur coats and killer boots.