Inwindow Outdoor created an interactive window display for CW’s television show Vampire Diaries. The display appeared in Los Angeles and New York. Passers-by could see them self on the display with the text balloon ‘Vampires can’t see their reflections can I?’. Then suddenly a bird comes out, flies away and with a explosion the self reflection disappears while you could still see other people who are walking by.
Inwindow Outdoor used augmented reality and Bluetooth.